About Us


Founded in 2005 by Alastair Milburn, multi-award-winning former editor of the South Wales Echo and deputy editor of the Western Mail, Effective Communication has always had outstanding media relations at its heart.

Of course, any agency that prides itself on media relations has to have a team of excellent writers and over the years, Effective has had numerous former journalists in the team, drafting excellent copy for their clients and sharing their expertise and contacts with their colleagues.

The year Effective turned 10 was a big year for the company and as well as raising over £10,000 for charity client Cancer Research Wales, the company celebrated winning the Chartered Institute of PR Cymru’s Team of the Year for an unprecedented second time.

Since then, Effective has gone on to consolidate its reputation as one of Wales’ leading bilingual PR and communication agencies. In an ever-changing world, Effective prides itself on keeping on top of industry developments and offering clients up-to-date solutions.

An agency firmly rooted in Wales, Effective has also worked with some of the UK’s biggest brands including The National Lottery, Royal Horticultural Society and Costa.

We build campaigns and creative content that drives conversations and awareness, raises profile and protects reputation.

Award Winning Agency

We are an expert team, judged ‘Outstanding Public Relations Consultancy’ in Wales by the Chartered Institute of Public Relations (CIPR) for an unprecedented two years running.

Our PR & Digital Experts

The Effective team works together to blend the traditional and new, using experience and innovation to create successful campaigns and strategies which maximise all relevant and effective channels.

Meet our award-winning team of PR & digital experts