About Us


Founded in 2005 by Alastair Milburn, multi-award-winning former editor of the South Wales Echo and deputy editor of the Western Mail, Effective Communication has always had outstanding media relations at its heart.

Of course, any agency that prides itself on media relations has to have a team of excellent writers and over the years, Effective has had numerous former journalists in the team, drafting excellent copy for their clients and sharing their expertise and contacts with their colleagues.

The year Effective turned 10 was a big year for the company and as well as raising over £10,000 for charity client Cancer Research Wales, the company celebrated winning the Chartered Institute of PR Cymru’s Team of the Year for an unprecedented second time.

Since then, Effective has gone on to consolidate its reputation as one of Wales’ leading bilingual PR and communication agencies. In an ever-changing world, Effective prides itself on keeping on top of industry developments and offering clients up-to-date solutions.

An agency firmly rooted in Wales, Effective has also worked with some of the UK’s biggest brands including The National Lottery, Royal Horticultural Society and Costa.

We build campaigns and creative content that drives conversations and awareness, raises profile and protects reputation.

Core Values

Effective Communication’s core values are – Professional: Quality: Proactive.

This has shaped our organisational culture, where we support each other, listen to each other and

are open, honest and trustworthy with each other and with clients.

We work hard, we enjoy what we do, and we respect one another, the business and our clients. Effective Communication embraces diversity – and has the policies and procedures expected of an organisation with a 21st century outlook.

We’re ambitious: we do our best, and use our contacts, knowledge, creativity and curiosity to be the best.

This centres around our principles of openness, honesty and respectfulness with both clients and colleagues and provides plenty of realistic development opportunities for both.

This all intrinsically links to our company goals: to be the most respected, creative, impactful, and sustainable communications agency in Wales, and a top 150 agency in the UK.

In the last 12 years, Effective has consolidated its reputation as one of Wales’ leading bilingual PR and communication agencies. In an ever-changing world, Effective prides itself on keeping on top of industry developments and offering clients up-to-date and efficient solutions.

This is assisted by an investment in courses and training and new equipment to re-enforce the team’s ability to deliver a professional and quality service. Through maximising our digital competency, we are able to be as proactive / ahead of the game as possible.  This level of service leads to client retention, new business development opportunities and ultimately expansion which is at the crux of the company’s goals / five-year plan to double staffing and turnover.

Our goals evolve, but include ambitions to

  • Continue to innovatively evolve and lead in a constantly changing creative industry through reinvention, development and growth
  • Continue to win awards and accolades which verify us as initiators and influencers – various elements of entries are delegated around the team to involve everyone in the process / success
  • Retain accountability to clients, suppliers, partners and colleagues for professionalism, quality and a proactive attitude

At Effective Communication, while we appreciate the mission statement or values of bigger corporates, which become ingrained in employees from induction, our values are more fluid and flexible and open to contribution from the team.

As a COMMUNICATIONS agency, we reiterate our values throughout marketing material including job adverts; during induction for new staff; on our website and through language used in our appraisals and assessments.

The evidence specified in the Application Form is that the core values become part of the performance assessment or appraisal process, and/or are included in all job descriptions.

Award Winning Agency

We are an expert team, judged ‘Outstanding Public Relations Consultancy’ in Wales by the Chartered Institute of Public Relations (CIPR) for an unprecedented two years running.

Our PR & Digital Experts

The Effective team works together to blend the traditional and new, using experience and innovation to create successful campaigns and strategies which maximise all relevant and effective channels.

Meet our award-winning team of PR & digital experts