Developed by the Police and Crime Commissioner for Dyfed Powys, the Help Hub is an online, phone and email portal for people across Ceredigion, Carmarthenshire, Pembrokeshire and Powys to find services that can advise and guide locally after a crime or anti-social behaviour incident.
We were tasked with promoting the newly launched service throughout the vast Dyfed Powys area.
HOW WE MADE A DIFFERENCE
Effective secured 16 pieces of coverage, through print, online and radio channels during the campaign.
Reached a total of 560,634 people through PR and social media activity.
Reached each of the main areas of Dyfed Powys through regionalised case studies.
WHAT WE DID
Together with Burning Red, Effective organised a creative campaign involving ‘EVERYDAY SUPERHEROES’ from the Dyfed Powys area.
Drafted and issued regionalised press releases for each of the target areas.
Secured radio interviews for the Police and Crime Commissioner for Dyfed Powys.
Devised a targeted social media campaign to engage with the target audience.