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News & Trends

Effective Insights

Savannah Perry and Catrin Powney stand behind Ffion Pocock and Catherine Felton who are seated at a brown table. They are all smiling.

Key staff promotions and appointment at Effective

News & Trends, Public Relations - 8 November 2023
A magnifying glass on top of a laptop keyboard.

A closer look at your communications: why proofreading is so important

News & Trends, Public Relations, Reputation Management - 1 November 2023
Videographer Ciaran sets up a camera ready for filming in a cafe. His laptop is open in front of him for access to pre-production documents

Why video is a valuable marketing tool

Digital Marketing, News & Trends, Public Relations, Social Media - 1 November 2023
A woman in a purple top smiles as she scrolls through her phone.

Don’t make gaffes with your GIFs

Digital Marketing, News & Trends, Social Media - 2 October 2023
A woman of colour wearing a purple jumper sets up her mobile phone and ring light

How to capture your audience’s attention in seconds: optimising video for social media

Digital Marketing, News & Trends, Social Media - 2 October 2023