Case Study Category: Public Relations

21Sep, 2017

Promoting the Ashes in Wales

OVERVIEW Glamorgan County Cricket Club hosted the opening test of the 2015 Ashes series between England and Australia from 8-12 July. The primary objective of the PR campaign was to support the delivery of the event, create positive public awareness of the match in Wales and the legacy benefits of the fixture (in terms of […]

21Sep, 2017

Genesis Biosciences

OVERVIEW Genesis Biosciences is an international company that develops environmentally-responsible microbial and anti-microbial products with a wide range of applications for the facilities management industry, using patented eco-benign® technology. With its headquarters in Cardiff, the company distributes globally, including to Asia and Europe, and operates in a number of markets, which include waste water treatment, […]

21Sep, 2017

Cancer Research Wales ‘Fifty for Fifty’

OVERVIEW Cancer Research Wales (CRW) funds some of the most innovative developments in cancer treatment, early diagnosis and cure anywhere in the world. 2016 marks its 50th anniversary and a series of celebratory and fundraising events were planned. Effective Communication (EC) was asked to work on a specific 50th anniversary campaign. Key objectives were: Raise […]

21Sep, 2017

Cardiff Literature Festival

OVERVIEW Effective Communication was given a six month contract to plan and implement a bilingual PR strategy for the fourth Cardiff Children’s Literature Festival (CCLF) 2016, which this year took place from April 16 – 24. We were tasked with driving the bigger-than-ever Welsh language programme at this year’s festival and with securing coverage with […]

21Sep, 2017

Acorn Recruitment: Leading the way in Recruitment

OVERVIEW As one of the UK’s leading recruitment agencies, Acorn was keen to develop a PR strategy with Effective Communication that was in line with their wider business goals. There are many facets to Acorn’s business and they felt that these should be reflected in an ongoing, targeted PR campaign that acknowledges Acorn’s role as […]

21Sep, 2017

Dyfed Powys Help Hub

Developed by the Police and Crime Commissioner for Dyfed Powys, the Help Hub is an online, phone and email portal for people across Ceredigion, Carmarthenshire, Pembrokeshire and Powys to find services that can advise and guide locally after a crime or anti-social behaviour incident. We were tasked with promoting the newly launched service throughout the […]

21Sep, 2017

Peter’s Food Service: A Truly Welsh Brand

Peter’s Foodservice is one of the leading companies in Wales, one of the leading savoury product manufacturers in the UK, and a key player in the Welsh economy. In particular, Peter’s wanted us to build on its renewed connection with Welsh consumers physically and emotionally by emphasising its Welsh brand and heritage. HOW WE MADE […]

21Sep, 2017

RHS Flower Show Cardiff

Effective Communication was engaged to help drive visitor numbers to the 2014 RHS Flower Show, with a secondary objective of increasing the Royal Horticultural Society’s profile and its charity status. HOW WE MADE A DIFFERENCE Effective ACHIEVED ALL KPIs agreed with the RHS – 9 out of 10 were exceeded 90% of articles contained at […]

15Mar, 2017

Peter’s Good: Welsh Rugby Heroes 2016

Our challenge Our longstanding client, Peter’s Food, turned to us to launch a digital PR campaign to connect with Welsh rugby fans across Wales. The client, which is an Official Supplier to the WRU, wanted to build on its strong links with grassroots rugby in the country through a Welsh Rugby Heroes competition, which asked […]