As Warren Buffett stated “It takes 20 years to create a reputation and five minutes to ruin it”.
Of course, no one wants a crisis, but they do happen. And more often than not, you will be judged on how you dealt with that crisis rather than the crisis itself.
The EFFECTIVE team has substantial experience of how the media in particular works during a crisis.
We use this knowledge to advise clients on how to plan and manage the communications around a crisis, working to ensure that their reputation is protected at all costs.
We prepare by…
Evaluating the situation using tactical decision-making to help us identify if we are in a crisis or if one pending which can be averted.
What does this mean for the client? Is it high or low risk and therefore what type of strategy and action plan do we need to adopt?
Respond quickly and appropriately, and we face a public challenge with facts, dignity and reputation credibility.
We act to…
Avoid any negative outcomes at all costs, and set in motion factors designed to combat a crisis and to lessen any damage.
Crisis Communications FAQs
We have substantial experience in helping clients through the good times (and the the not so good). Crisis Communications is all about how you respond and inform the media and your stakeholders when something unplanned happens.
With the rise of digital media, a crisis can breakout online much quicker than it used to, at anytime of day (or night). It can start with a tweet and snowball into something much bigger, reaching global audiences in a few clicks and refreshes of a page.
Our expert team of crisis communications professionals are here 24 hours a day, 7 days a week.
Of course, no one wants a crisis, but they do happen. And more often than not, you will be judged on how you dealt with the crisis rather than the crisis itself. Visit our training & workshops page to find out how we can help.
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Our relationship with Effective Communication extends further than just PR support. Over the years we have worked with them on marketing, social media, digital campaigns, advertising and more. We have even worked together to arrange client events and facilitated business introductions for one another. The Effective team really understands our business and what we are trying to achieve.
They have a really good choice of company name because to put it simply: they are extremely ‘Effective’.
We found them easy to deal with – great people who really took the time to understand our business needs, producing ideas and stories that enhanced our presence and reflected our company objectives.
Getting heard in this busy Welsh sports industry is tricky business – you have to shout loud. Effective has been the perfect partner in helping us stay ahead of our game and identify creative media opportunities, plus maximising and monitoring our exposure
Working with Effective is a genuine pleasure – always timely, responsive, friendly and energetic. As such, the relationship feels effortless and rewarding, and they accommodate the ways we work without fuss or compromise.
Effective work closely with our fundraising team and our supporters to ensure our events and activities are given media exposure, helping us to increase fundraising opportunities and raise the charity’s profile. They also liaise with our scientific staff to help us communicate our research messages.