Email is still a fantastic way to communicate with your customers and prospects. If done right, an e-shot can drive sales, help build long-term clients, raise awareness around your business and drive people to your website.
We find there are so many businesses out there sitting on big email databases that do nothing with them and let the leads go cold. But you shouldn’t!
The wonderful thing about the simple email is its versatility. With super smart tech we can split your databases into different groups, tweak the copy and send out your e-shot at different times of the day to maximise engagement.
Even better, we can provide a full list of every person who’s clicked on your e-shot link so know who your most loyal customers or prospects are and follow up with them.
If your business has a story to share or a product or service to promote, the email should be a big part of your marketing efforts.
Email Marketing FAQs
Email is still one of the best ways to reach your customers.
Email marketing allows you to quickly reach your audience in a timely and cost-effective way.
Email campaigns are fully trackable, allowing you to see in realtime who has opened and responded to your content.
Our email campaigns are fully responsive and spam tested to maximum delivery rates.
We A/B split test all new email campaigns to ensure that the messaging and content is as relevant as possible to the recipient – we have a team of content experts on hand to help with that too.
Our open rates are only as good as the data that you have, so we will work closely with you to ensure that your data is fresh and active.
Our team of General Data Protection Regulation (GDPR) experts will help you create compliant email marketing campaigns. In most cases, it’s about ensuring that you have the collected the data correctly and have the appropriate consent for how you want to use the data.
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Our relationship with Effective Communication extends further than just PR support. Over the years we have worked with them on marketing, social media, digital campaigns, advertising and more. We have even worked together to arrange client events and facilitated business introductions for one another. The Effective team really understands our business and what we are trying to achieve.
They have a really good choice of company name because to put it simply: they are extremely ‘Effective’.
We found them easy to deal with – great people who really took the time to understand our business needs, producing ideas and stories that enhanced our presence and reflected our company objectives.
Getting heard in this busy Welsh sports industry is tricky business – you have to shout loud. Effective has been the perfect partner in helping us stay ahead of our game and identify creative media opportunities, plus maximising and monitoring our exposure
Working with Effective is a genuine pleasure – always timely, responsive, friendly and energetic. As such, the relationship feels effortless and rewarding, and they accommodate the ways we work without fuss or compromise.
Effective work closely with our fundraising team and our supporters to ensure our events and activities are given media exposure, helping us to increase fundraising opportunities and raise the charity’s profile. They also liaise with our scientific staff to help us communicate our research messages.