Public Relations

Public Relations

PR is no longer just about spreading the word, it’s about a dialogue, engagement, and above all, building and protecting reputations.

And it comes in all shapes and sizes – press releases, blogs, social media content, website content, events, stakeholder engagement to name just a few.

The skilled and experienced EFFECTIVE team can help you with all of these, shaping a PR strategy aligned to your business and brand objectives, be it profile raising, reputation management or whatever they may be.

At EFFECTIVE we have the creative flair to not only craft the right messages and perfect content – but we get it out there, to the right people and at the right time.

There are more publications, radio stations, TV channels, and online platforms than ever before. It is a crowded marketplace with literally millions of messages fighting each against each other to get through.

We help our clients to cut through all that noise by using our unique knowledge to maximise the full range of platforms, connecting and engaging audiences with all the right messages.

PR is still a critical tool in the communications tool box. It is a powerful medium to deliver your message and carries huge importance and credibility in the eyes of the audience.

As a testament to the great work we do, we’ve been named as the ‘Outstanding Public Relations Consultancy’ at the CIPR Pride awards in 2014 and 2015.

By developing the perfect content for all channels we will EFFECTIVELY bring your brand to life.

Public Relations FAQs

PR (Public Relations) is a way of communicating with your stakeholders such as the media and your customers.

Effective PR is about building and managing your reputation through targeted communication. PR will help raise awareness of your brand or organisation, and help position you as experts in your field.

We write content for the web and social media, not just for traditional audiences.

Screen time is at an all time premium, so we ensure our content can be read and understood quickly.

We publish our search engine friendly press releases to our Effective News publication platform ( This allows releases to reach global audiences and to be picked up easily by the media.

We work with clients to understand their business objectives and agree measurable KPIs that demonstrate ROI. This can be anything from total opportunities to see (OTS) to web traffic and sentiment analysis.

We provide virtual press office services to our clients and are the outsourced comms office for many organisations.

Get in touch to discuss your requirements.

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