Social Media Marketing
Social media has become a key ingredient in modern brand communication and has shaped how we all speak to our customers.
If social media marketing is done well it can be a fantastic way to personalise your brand and put your business in front of your audience without advertising or a hard sell.
But the times are changing and with more and more business vying for the same social space it’s getting harder to use social media successfully and engage with audiences.
But that’s where EFFECTIVE can help.
We can generate the ideas, write and design the content, plan the updates and schedule it to go in advance…… yes we really can do it all. All you need to do is sit back, relax and watch the conversations take place!
It doesn’t stop there either; we’re great listeners which means we can find out what people are saying about your brand, discover new audiences, and get you involved in the conversation.
Our complete social media marketing offering means that if your business doesn’t have the time to get involved, we can do it for you.
So what are you waiting for? If staying social is a key goal for your business, leave it to the EFFECTIVE team to give you a louder and clearer voice.
Social Media FAQs
Social media marketing is all about strategically using social media to support your organisation’s communication objectives. This can be as simply as using social media as a customer services channel or using it to drive traffic to your website.
Social media is often used to build relationships and trust with customers.
With 92.6% of the UK population actively using the internet, and approximately 38 million people using social media (ONS), there has never been a greater media channel to reach your audience.
Social media can help to drive awareness around your brand or organisation, and provide you with a two communication tool to engage with your audience.
It’s fully measurable, allowing you to live track your results and ROI.
We provide detailed social media strategies that outline who your target audience is, what channels they use and the best times to reach them. Our social media strategies also include key messaging suggestions and planning templates – allowing you to implement the strategy yourself if you wish to do so.
Social media is completely measurable, allowing us to report back in details to clients on what has worked and what hasn’t. This can include your reach and social amplification, engagement and referrals back to your website.
We work with clients at the start of every campaign to map out what success looks like to ensure it meets their business objectives.
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Our relationship with Effective Communication extends further than just PR support. Over the years we have worked with them on marketing, social media, digital campaigns, advertising and more. We have even worked together to arrange client events and facilitated business introductions for one another. The Effective team really understands our business and what we are trying to achieve.
They have a really good choice of company name because to put it simply: they are extremely ‘Effective’.
We found them easy to deal with – great people who really took the time to understand our business needs, producing ideas and stories that enhanced our presence and reflected our company objectives.
Getting heard in this busy Welsh sports industry is tricky business – you have to shout loud. Effective has been the perfect partner in helping us stay ahead of our game and identify creative media opportunities, plus maximising and monitoring our exposure
Working with Effective is a genuine pleasure – always timely, responsive, friendly and energetic. As such, the relationship feels effortless and rewarding, and they accommodate the ways we work without fuss or compromise.
Effective work closely with our fundraising team and our supporters to ensure our events and activities are given media exposure, helping us to increase fundraising opportunities and raise the charity’s profile. They also liaise with our scientific staff to help us communicate our research messages.