Archives: Team Members

26Sep, 2017

Alastair Milburn

The inventor, the leader, the boss. Alastair founded Effective in 2005 after spending 3 years as the (award winning!) editor at the South Wales Echo, and 13 years in various senior positions. He’s since grown Effective into a dynamic, forward-thinking full-service agency. He’s still full of ideas and keeps an editor’s eagle eye on the […]

25Sep, 2017

Katherine Kennedy

Kath heads many of Effective’s B2B clients and has a ten year background in PR, working across a wide variety of clients and specialisms from the big utility companies to legal firms and manufacturing. Known for her razor-sharp way with words, love of sport and expert opinion on red-carpet dresses; former Cowbridge Head Girl Kath […]

24Sep, 2017

Lydia Whitfield

A trained journalist, feature writer and a former Head of Comms for a national food manufacturer, Welsh-speaker Lydia’s vast expertise was a welcome addition to the Effective PR team when she joined in 2013. Since then, Lydia has led PR campaigns in education, arts and business, and our Penarth native also continues to be the […]

23Sep, 2017

Rhys Gregory

Digital wizard Rhys leads Effective’s online and social media provision. His passion and expertise has helped many of our clients make measurable and worthwhile gains in influencing and engaging audiences and finding new – effective – ways to communicate. An award-winning technical blogger, family man Rhys is also a proud dad to Olivia and loves […]

22Sep, 2017

Alice Gormley

Alice joined Effective in 2016, bringing with her a range of skills from her past experience in areas of marketing, operations, PR and events. In life outside of work, Alice can be found at a yoga class, discovering new recipes on Instagram/Pinterest or embarking on a musical binge on Spotify. Alice is most happy wandering […]

22Sep, 2017

Jennifer Chan

Jennifer first joined the Effcom team in 2015, bringing a wide range of skills in PR and events. She then parted ways in 2016 but having missed the team and the world of PR, Jen rejoined in 2017 with a bag full of digital skills. When she is not busy working on press releases or […]

21Sep, 2017

Colette Hulot

Colette started at Effective in 2017 as an intern, and has since joined the team as Account Executive. Born and raised in France, Colette always had a passion for British culture and moved to Cardiff after falling in love with the Welsh way of life. She brings with her a range of skills from past […]

20Sep, 2017

Lisa Williams

Organised, unflappable and experienced, Lisa keeps the Effective office running like clock-work. Lisa joined the Effective team and the world of PR in 2005, after spending 18 years working for the South Wales Echo, Western Mail and Wales on Sunday. The original super-mum, Lisa can whip up a fancy dress costume from nowhere and loves […]

19Sep, 2017

Sara Milburn

Sara joined Effective in 2005 with a media background at BBC Wales and the Western Mail and her experience of working in the creative sector continues to come in handy. Married to the Effective boss Alastair and mum to their two boys, William and George, Sara is a fan of Gary Numan, cups of tea […]