The inventor, the leader, the boss. Alastair founded Effective in 2005 after spending 3 years as the (award winning!) editor at the South Wales Echo, and 13 years in various senior positions. He’s since grown Effective into a dynamic, forward-thinking full-service agency. He’s still full of ideas and keeps an editor’s eagle eye on the team and our deadlines. A sports and stats fanatic, Alastair is both handy and competitive in a pub quiz. A man of contradictions he runs marathons, collects fitness gadgets; and loves Bachelors Supernoodles.