Effective PR: Public Relations & Digital Marketing Agency in Cardiff

Wales' Most Effective Public Relations Agency

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With an award-winning former newspaper editor at the helm, our team of PR & digital content experts
has an unrivalled experience and knowledge of the media in Wales, understanding what it needs and
when.

Add in our ‘little blue book’ of key influencers in the worlds of media, business, and politics and you
have an Effective formula which shapes award-winning campaigns and strategies to achieve your
objectives.

Nine client CIPR Gold Awards since 2012, including 'Outstanding Agency of the Year'. Twice.

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Meet Effective

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We Are Effective
PR & Digital Marketing Agency.

Effective Communication is a fully integrated communications agency, helping businesses and other organisations to promote, protect and enhance their brands. We pride ourselves on creating innovative and effective campaigns and strategies which are underpinned by attention to detail and excellent results.

Founded and led by multi-award-winning newspaper editor Alastair Milburn, Effective is particularly trusted for its outstanding reputation and crisis management.

PR

There’s nothing fluffy in our approach to PR, we believe in concise, engaging, multi-channel communications which deliver measurable results for our clients.

Digital

When it comes to digital solutions, we’ve got our clients covered. We can generate the ideas, create the content, plan the updates and get everything scheduled, ready to go.

Reputation

We believe that our clients’ reputations are paramount, and we are constantly looking at new, exciting ways of helping connect our clients with their audiences, delivering the results their businesses need.

The Team

The Effective team works together to blend the traditional and new, using experience and innovation to create successful campaigns and strategies which maximise all relevant and effective channels.

Meet the team

Research

All PR & digital campaigns begin with thorough research of your target audience. We will find out what channels they’re using and the content that they best respond to.

Strategy

Our content strategies outline the tactics that we will use to reach and engage with your audience and achieve your organisation’s objectives.

Creative

As creative professionals, we know only too well how important inspiration is for PR & digital – this is what we deliver.

Copywriting

With former journalists on the team, we are copywriting experts. We know what it takes to draft a good story which pulls people in.

Campaign Analytics

From live campaign tracking to sentiment analysis, we don’t report back, we respond & make campaigns even more effective.

Virtual Press Office

We are your virtual press office; we’ve got you covered 24 hours a day, when the times are good, and bad.

What our clients say

Our relationship with Effective Communication extends further than just PR support. Over the years we have worked with them on marketing, social media, digital campaigns, advertising and more. We have even worked together to arrange client events and facilitated business introductions for one another. The Effective team really understands our business and what we are trying to achieve.

Julian Hilton, Regional Managing Director, Jelf Insurance Brokers

They have a really good choice of company name because to put it simply: they are extremely ‘Effective’.

We found them easy to deal with – great people who really took the time to understand our business needs, producing ideas and stories that enhanced our presence and reflected our company objectives.

Kelly Bolderson, Managing Director, Glamorgan Telecom

Getting heard in this busy Welsh sports industry is tricky business – you have to shout loud. Effective has been the perfect partner in helping us stay ahead of our game and identify creative media opportunities, plus maximising and monitoring our exposure

Huw Morris, Chief Executive and Director of Cricket, Glamorgan Cricket

Working with Effective is a genuine pleasure – always timely, responsive, friendly and energetic. As such, the relationship feels effortless and rewarding, and they accommodate the ways we work without fuss or compromise.

Dan Langford, Group Marketing & Communications Director, Acorn

How we do it

Read our case studies to find out how we’re helping clients to make a bigger impact on and offline.

From our blog

Read our blog for expert advice and tips

Wales' Most Effective Public Relations Agency

We Are Effective
PR & Digital Marketing Agency.

PR

Digital

Reputation