Wales' Most Effective Public Relations Agency

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With an award-winning former newspaper editor at the helm, our team of PR & digital content experts
has an unrivalled experience and knowledge of the media in Wales, understanding what it needs and

Add in our ‘little blue book’ of key influencers in the worlds of media, business, and politics and you
have an Effective formula which shapes award-winning campaigns and strategies to achieve your

10 client CIPR Gold Awards since 2012, including 'Outstanding Agency of the Year'. Twice.

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Meet Effective

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We Are Effective
PR & Digital Marketing Agency.

Effective Communication is a fully integrated communications agency, helping businesses and other organisations to promote, protect and enhance their brands. We pride ourselves on creating innovative and effective campaigns and strategies which are underpinned by attention to detail and excellent results.

Founded and led by multi-award-winning newspaper editor Alastair Milburn, Effective is particularly trusted for its outstanding reputation and crisis management.


There’s nothing fluffy in our approach to PR, we believe in concise, engaging, multi-channel communications which deliver measurable results for our clients.


When it comes to digital solutions, we’ve got our clients covered. We can generate the ideas, create the content, plan the updates and get everything scheduled, ready to go.


We believe that our clients’ reputations are paramount, and we are constantly looking at new, exciting ways of helping connect our clients with their audiences, delivering the results their businesses need.

The Team

The Effective team works together to blend the traditional and new, using experience and innovation to create successful campaigns and strategies which maximise all relevant and effective channels.


All PR & digital campaigns begin with thorough research of your target audience. We will find out what channels they’re using and the content that they best respond to.


Our content strategies outline the tactics that we will use to reach and engage with your audience and achieve your organisation’s objectives.


As creative professionals, we know only too well how important inspiration is for PR & digital – this is what we deliver.


With former journalists on the team, we are copywriting experts. We know what it takes to draft a good story which pulls people in.

Campaign Analytics

From live campaign tracking to sentiment analysis, we don’t report back, we respond & make campaigns even more effective.

Virtual Press Office

We are your virtual press office; we’ve got you covered 24 hours a day, when the times are good, and bad.

How we do it

Read our case studies to find out how we’re helping clients to make a bigger impact on and offline.

Promoting the Ashes in Wales

OVERVIEW Glamorgan County Cricket Club hosted the opening test of the 2015 Ashes series between England and…

Genesis Biosciences

OVERVIEW Genesis Biosciences is an international company that develops environmentally-responsible microbial and anti-microbial products with a wide…

Cancer Research Wales ‘Fifty for Fifty’

OVERVIEW Cancer Research Wales (CRW) funds some of the most innovative developments in cancer treatment, early diagnosis…

Are you ready to make a big impact?