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About Us

Founded in 2005 by Alastair Milburn, multi-award-winning former editor of the South Wales Echo, Effective has always had outstanding communication at its heart. A lot has changed since then and so have we.

Our culture continues to reflect a “newsroom” environment where ex-journalists, content creators and digital experts deliver quality projects amid tight deadlines, seamlessly working together to tell your stories across a multitude of platforms.

What sets us apart?

Our 6 key pillars are what makes us Effective. They help to shape us, keep us focused and continue to deliver quality projects.

We are one of the first Public Relations providers in Wales to be recognised as a Leading Employer by prominent gender equality charity, Chwarae Teg.

 

 

We work with a variety of sectors, charities, finance, public sector, insurance, and tourism, but they all have one thing in common; they want their voice heard and their reputation protected.

So, we make sure we tell stories with purpose to pragmatically raise profiles, manage reputations, and equip organisations with the communication insight they need to survive and thrive in the fast paced, ever-evolving world of communication.

 

Meet Our Experts

Alastair Milburn

Alastair Milburn

Managing Director
Katherine Kennedy

Katherine Kennedy

Associate Director
Lydia Lambert

Lydia Lambert

Associate Director
Rhys Gregory

Rhys Gregory

Digital Director
Ffion Pocock

Ffion Pocock

Senior Account Manager
Jennifer Chan

Jennifer Chan

Account Manager

Lisa Williams

Office Manager
Catherine Felton

Catherine Felton

Office Assistant
Laura Brown

Laura Brown

Account Executive

Don’t just take our word for it...