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Public Affairs

Why political change in Wales matters for your business

With shifting policies on transport, connectivity, climate targets, and infrastructure investment, decisions made over the next 18 months will shape how Wales builds for the future. Businesses that proactively engage with policymakers and Senedd candidates can ensure their voices are heard where it matters most.

Failing to act now could mean missing opportunities to:

  • Influence manifesto development ahead of the 2026 Senedd election
  • Engage with future Welsh Government ministers and committees
  • Build relationships with new Senedd Members and key decision-makers
  • Contribute meaningfully to national conversations on infrastructure and transport

Our public affairs consultancy in Wales provides a bespoke, strategic approach to stakeholder engagement and advocacy.

Our Political Advocacy Services Include:

Strategy and Political Positioning

We help you develop a targeted, proactive public affairs strategy aligned with your business objectives and anticipated political priorities in Wales.

Senedd Candidate Engagement

Facilitate early and impactful discussions with Welsh Parliament candidates, particularly in priority investment regions, helping them understand your vision and needs.

Influence on Welsh Policy Development

Shape the future of Welsh infrastructure and policy by highlighting your organisation’s contribution to national priorities.

Briefings & Political Communication Tools

We create compelling briefings, visual assets, and insight papers to support your engagement with politicians, stakeholders, and committees.

Internal Communications

Equip your internal teams with clear, timely information about political changes in Wales, ensuring organisational alignment and awareness.

Thought leadership for influence and visibility

Position your team as trusted voices in the public policy conversation. We offer tailored thought leadership services to help raise your profile and demonstrate subject matter authority.

This Includes:

Expert Opinion Pieces

We draft and place authored articles on key themes, including:

  • Your organisation’s role in achieving net zero
  • Regional infrastructure investment
  • Collaboration between the public and private sectors

Podcasts and Media Opportunities

From producing your own podcast content to securing guest appearances, we give your leadership team a platform to share their vision, success stories, and ambitions.

Flexible packages. Political insight.

Whether you’re seeking senior-level consultancy, hands-on stakeholder support, or a fully managed public affairs campaign, we offer flexible service packages tailored to your needs.

Additional services include:

  • Monthly Welsh political insight newsletters
  • Election countdown updates
  • Poll tracking and political trend analysis

Let’s shape Wales together

Effective is here to help you influence the future of policy and investment in Wales. From strategy to delivery, we make sure your message reaches the right people at the right time.

Contact us today to book a consultation.

Let’s talk about how our public affairs experts in Wales can help elevate your influence in the political space.