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Brand Reputation

It takes a lot of hard work and time to build a strong reputation and once it’s established, you don’t want to lose it.

Unfortunately, a well-earned reputation can disintegrate very quickly. Even a simple Tweet can snowball, reaching global audiences in minutes.
Our Reputation Protection package acts like an insurance policy: an invaluable investment should you be faced with an unexpected crisis.

To prepare and protect, we:

  • Identify and address potential vulnerabilities, both by working with a client, and using our media and social media monitoring software; ensuring you’re aware of the latest industry trends and news, as well as monitoring your competitors’ activities.
  • Provide ‘just in case’ ready-prepared action plans, disaster procedures, and pre-approved messages and statements.
  • Run real and scenario-based training, equipping you for both the expected and the unexpected.

Should a crisis occur, we aim for absolutely nothing to happen, but we will prepare you.

We provide you with direct access to our crisis communication phone service where one of our experienced communicators will hand-hold you throughout your organisation’s needs, and our ‘little blue book’ containing all the key contacts in media, business and politics, will enable your voice to be heard during a critical time. We:

  • Provide the protocols before, during and after a crisis
  • Produce and issue supporting media content, such as press statements
  • Prepare internal and external communication materials should you need them

We provide a ‘sleep easy’ monthly subscription service to utilise our crisis communication helpline, because you never know when you might need help and support.

*Lines open 8am to 6pm Monday to Friday