Why AI doesn’t like AI content and neither do you

I’ve noticed more and more people thinking they can publish blogs in just a few clicks. They load up an AI tool, press a button, and let it do all the work. 

On the surface, it looks like a blog. But if you take a closer look, you can usually tell when something has been written by AI. If we can spot it, you can be sure Google can spot it too. And so can other AI systems. 

In a recent post, I talked about the rise of GEO content and how it differs from SEO. I also covered how you can create content that works for both. But now, we need to talk about something different. 

If you are going to rely on AI to churn out content without any real thought, it will not do you much good. 

The telltale signs of AI-generated content 

It is not just the words that give it away. The formatting often does too: 

• Multiple fonts or mismatched text styles in the same piece. 

• Overuse of bold for emphasis, often where it is not needed. 

• Double em dashes, which can break the flow of reading. 

• Switching between UK and US English, sometimes in the same paragraph. 

• Overcomplicated language for simple points. 

• A flat, repetitive tone that says the same thing in different ways. 

• Lack of unique insights or lived experience. 

• No real flow in storytelling or structure. 

Another common issue is how AI is used to replace actual research and the hard work of building a detailed first draft. If you ask an AI tool to share its sources, it will often struggle. The facts it produces are not always accurate, and sometimes they are outdated or even entirely made up. That makes it risky to rely on AI without factchecking and adding your own expertise. 

What search engines think 

Google does not publish the exact details of how it detects AI writing, but it is always analysing content quality. Search has moved on from just matching keywords. 

Today, search engines care more about whether your content is: 

• People-first – Content should be made to help people, not to trick algorithms. 

• Helpful – It should be accurate, useful, and easy to understand. 

• Supported by human input – AI can help, but it works best as a tool guided by human judgement and creativity. 

What readers think 

If AI does not like AI content and Google does not like AI content, what about your audience? 

A blog that is hard to read, overly technical, or full of filler will not keep a reader’s attention. Your customers are looking for answers, clarity, and personality. AI alone struggles to deliver that. 

The truth is, great content still needs a human touch. AI can help with research, structure, or even first drafts, but it cannot replace your voice or your understanding of your audience.