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We offer a variety of training packages – these include group workshops to strengthen a whole team, as well as 1:2:1 session. We also offer comprehensive media training, tailored to include your business’ own messaging, incorporating how to professionally present any positives as well as handling any negative issues or tricky questions.

All hands-on deck – Our media training workshops are interactive and enable you to obtain real-life practice, which is much more efficient than writing notes. Our ‘in the field’ training shows how you can shoot and edit video content yourself, without having to pay a professional.

Tailored – Your business is different. At Effective we know that there is no ‘one-size-fits all’ training course, so we tailor our media training sessions specifically to your needs to ensure you get the most out of them.

Flexible – Your business has many commitments and things do change, which is why all our sessions are completely flexible and can be provided both on- and off-site, so they fit in well with your schedule

Types of training

Consulting / Strategy Development

We work with both the private and public sector to define & shape strategies on ways to communicate better with their audiences, using appropriate platforms.

Digital & Social Media

You may be new to social media or advanced, either personally or professionally. We can provide you with the best approaches, leaving you feeling confident to tackle your campaigns.

‘In-the-field’ training

Our hands-on video skills for smartphones workshop is highly popular, as we show you how to shoot and edit video content for the web, in a cost effective way.

How to Handle a Media Crisis / Masterclass

Of course, no one wants a crisis, but they do happen. And more often than not, you will be judged on how you dealt with the crisis rather than the crisis itself. The EFFECTIVE team has substantial experience of how the media, in particular, works and thinks during a crisis. We use this knowledge to advise clients on how to plan and manage the communications around a crisis, working to ensure that their reputation is protected as best as possible.

Senior Executive Mentoring

Our one-to-one sessions are ideal for those wanting to understand digital and social media to save time, helping you to monitor your brand online and implement it into a wider organisation’s strategy.

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