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News & Trends, Public Relations - 18 September 2020

Covid pandemic highlights why talking to your staff is so critical

The Covid pandemic and subsequent lockdown measures have changed our working lives, maybe forever – making talking to your staff more important than ever.

At the height of lockdown, almost half of the working population was working from home. Now, more organisations are moving to flexible, hybrid models of working, with increased remote working, and while that has its benefits, it also creates risks.

Whether your team is in the office or working from home, it’s important to ensure everyone is kept in the loop, especially in times of social and economic uncertainty when anxiety levels are high.

Around two thirds of business leaders, who are balancing new working practices and organisational survival, are now turning to internal communication to share information with their teams in a practical yet positive way.

At Effective, we help businesses manage their top-down and change communications in a variety of ways, including:

  • Strategising key messages and channels
  • Writing and distributing updates on behalf of senior leaders
  • Drafting and sharing newsletters for company updates and news
  • Creating videos for both formal and informal announcements and engagement
  • Arranging surveys to gauge employee feedback for critical two-way dialogue

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