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News & Trends, Reputation Management - 12 October 2020

How to protect your reputation in uncertain times

While we grapple with the continuing impact of Covid-19, further challenges lie ahead for many businesses and organisations.

The country is in recession, the end of the furlough scheme, which currently supports 9.6 million jobs, is fast approaching and almost half of UK businesses are expected to make redundancies this year.

As many mitigate for an unpredictable future, how businesses communicate changes and decisions to their stakeholder network is critical.

Poorly managed communications can quickly undo the well-earned reputation you have painstakingly built over many years.

At Effective, we help businesses protect their reputations with specialist communications services. We help businesses and other organisations prepare for the expected and unexpected through many ways, including:

  • Devising and implementing communications plans to roll out across your stakeholder network, including staff
  • Creating messages, statements, action plans, and disaster procedures ‘just in case’
  • Providing bespoke real and scenario based training – including online training.
  • Providing direct access to specialist support, provided by experienced PR practitioners and former senior journalists

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