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Digital Marketing, News & Trends - 27 October 2020

Surge in internet use means it’s never been more important to amplify your story

The pandemic has changed how we live, nowhere is this more obvious than online.  

During lockdown, internet usage increased by up to 70%, and the amount of time UK adults are spending online has soared to a quarter of their waking day.  

This surge in internet usage has accelerated the need for businesses to ensure that their online activities, from their company website to social media platforms, are working for them. 

However, many businesses are currently missing the opportunity to present their brand in a positive way to this larger digital audience, with 50% of businesses cutting their budgets to focus on other areas.  

At Effective, we help businesses manage their digital media through many ways, including: 

  • Audit of existing activity, performance and results, leading to recommendations 
  • Content creation and distribution for multiple platforms, including words and video 
  • Scheduling of content and planning 
  • Monthly reporting to gauge engagement and therefore necessary responses required 
  • Bespoke training sessions through our Effective Academy 

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