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Digital Marketing, News & Trends, Public Relations, Social Media - 30 November 2022

We’re ready for your close up

Video is on the up! Video creation for social media and, even PR now, has been growing in importance over the last few years and continues to be a top trend for business promotion, with 80% of consumers wanting to see more videos from businesses. 

At Effective, we are pleased to introduce our new video creation service to bring your stories to life and, in the process, ensure your communications are seen and are more impactful than ever before. Through this new service, we can use video to show how impressive your new product is, show potential new staff how wonderful you are to work with or how glamorous your events are. Any narrative you want to tell, we will provide the tools. 

Let us introduce our dedicated videographer… 

A graduate of the University of South Wales with a first-class honours degree in Media Production, Ciaran Hiscox is a seasoned video producer. He has freelanced around Wales and the short films he has created have featured in film festivals in Cardiff, London and New York. 

Why use video? 

80% of people prefer video over written text. For example, it’s much simpler to watch a YouTube video on how to fix things around the house than it is to read through a manual; easier to watch a review about something you’re undecided on than it is to scroll through written feedback online; and more personable watching someone speak passionately on a topic you are interested in. 

Being able to connect with your audience and being more accessible online is necessary for growth. Audiences now digest content on screens almost no bigger than a Gameboy; more than 75% of all videos are viewed on mobile devices and with YouTube surpassing Facebook as the most popular outlet for influencing consumer behaviour, this will only get higher as more time passes. It’s only right your brand should be there. 

An example of a company that has tapped into the power of video via TikTok and other social media is the Northern Irish family run department store Wardens of Newtownards. At the time of writing, they boast 187.1K followers, around 700K likes and their video views range between 15K to 270K a video. Making authentic, unique and simple videos about the products they sell in their department store, they caught the eye of a fellow TikTok creator who made a video highlighting their content that was viewed 2.5m times and directed free traffic to the original videos. Since then, Wardens of Newtownards have continued to create video content and are winners of three Northern Ireland social media awards. 

With the rise of social media, long gone are the days that video was only for the silver screen. We are now in the golden age of online content and content is king. 

For a free, no obligation consultation to understand your video needs and opportunities, get in touch with our team today. 

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