Lockdown measures and remote working have contributed considerably to consumer behaviour online.
With a surge in internet usage of 70%, there has never been a more critical time to invest in web content management to ensure that your business breaks through the noise.
Over two thirds of online experiences begin with a search engine, and having a strong content marketing strategy can help you emerge above your competitors in those searches.
With the prime spot on Google having an average click-through rate of 31.7%, taking the time to optimise your website and SEO could help your brand leapfrog your competitors and benefit from the larger, online audience.
With headspace, marketing budgets and ad spend reduced during the pandemic, businesses should now be turning to cost-effective strategies like SEO and web content management to enjoy higher return on investment and engage with potential new consumers.
At Effective, we help businesses by: