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Digital Marketing, News & Trends - 14 October 2020

What makes a good website?

Lockdown measures and remote working have contributed considerably to consumer behaviour online.

With a surge in internet usage of 70%, there has never been a more critical time to invest in web content management to ensure that your business breaks through the noise.

Over two thirds of online experiences begin with a search engine, and having a strong content marketing strategy can help you emerge above your competitors in those searches.

With the prime spot on Google having an average click-through rate of 31.7%, taking the time to optimise your website and SEO could help your brand leapfrog your competitors and benefit from the larger, online audience.

With headspace, marketing budgets and ad spend reduced during the pandemic, businesses should now be turning to cost-effective strategies like SEO and web content management to enjoy higher return on investment and engage with potential new consumers.

At Effective, we help businesses by:

  • Auditing existing website content and website performance
  • Creating website ideas and content – including the written word and video
  • Updating web content
  • Monitoring SEO trends in your sector so that you can power your SEO rankings
  • Providing monthly reports to gauge engagement and evaluate marketing strategies and highlight the necessary actions required

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