Following two years of disruption for businesses around the world, the end of the pandemic and all restrictions is in sight and a sense of normality is looming. We made it!
We can now focus on how well we have done to adapt and look ahead to all the good things to come. Something we may have let slip during the chaos of COVID, is celebrating our little company wins. We might have felt uncomfortable saying how well we were doing when others were suffering, or felt guilty to announce positive news while others’ outlooks were bleak.
Now is the time for that to change. You have a successful company and good things are happening, and now is the time to declare it. Whether it’s a new appointment, a contract win, an office move or a company milestone, your stakeholders, customers and potential customers will be interested – now, more than ever. Hearing positive news about your company on a regular basis will provide brand recognition. When people think of your industry, they will automatically think of you.
So how do you go about sharing your fantastic news? With technology and the world of digital communication continuing to evolve, the options available are ever-increasing, but here’s our top trusted ways to spread the word…
Press Release – a well-written press release details all aspects of your story. Experienced PR agencies know what to include in the release and how to structure it in a way the media will appreciate. They will then identify key contacts to send this to and voila, your news is live!
Blogs are the perfect way to tell your story your way. They can be less formal and more frequent than press releases. When you write from the heart, as if you’re talking to friends. Say what you want to say, when you want to say it. Make it memorable and informative.
Social Post – Short, to the point, and, importantly, targeted directly to your key audience.
Video – Tell your story through visuals and sound. Be as creative as you like!
E-newsletter – The perfect chance to keep your customers updated on all your lovely news.
So remember, you are awesome, now shout about it!
If you need a little help spreading the word, Effective Communication is here to guide you all the way. To recommending the best channels for you, writing copy and getting the news out there, contact the team today – firstname.lastname@example.org