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Business Wales

The challenge:

Business Wales is a Welsh Government service providing impartial, independent support, advice and training to people starting, running and growing a business in Wales.

Business Wales asked Effective Communication to develop and launch a short, high impact, bilingual campaign to promote its services across Wales.

To raise awareness of Business Wales services and the support it provides to existing business owners; to position Business Wales as the ‘go-to’ support programme for start-ups and to  highlight opportunities for growth through international trade, tendering and collaborative working.

The campaign:

We researched regional case studies; developed regionalised microsite to host content; created and utilised brand ambassadors; targeted and regionalised print and online media campaigns; promoted advertising and competitions across all social media channels; produced radio adverts, and designed billboard adverts placed at key transport locations.

The outcome:

We set up a Wales microsite specifically for the campaign which saw 8,802 unique visits to its case studies. We achieved 941,735 opportunities to hear about Business Wales services across Heart, Capital and Nation radio, and 62 pieces of coverage. Across all social media channels, we generated 1.2m organic impressions.




unique visits


pieces of coverage