Christ College Brecon came to us with an idea to make a new academic video to show at their open day to inspire new students to want to learn with them. Within the video, we needed to highlight a mix of academic and extracurricular activities, with elements of:
Harry Mackridge, the deputy head (academic), introduces us to the video. Harry brings a face, voice, authority and a personal connection to the video. As he talks, the use of relevant b-roll highlights the message of the dialogue and breaks up the visuals to keep the attention of the audience.
It was important to follow the branding guidelines set out by Christ College, which meant the video maintained a consistency with all other media. Guides included formats, fonts and the green and gold colours which were used throughout the video.
The day of filming was busy with back-to-back recordings expertly scheduled by the client. Using a shot list for a project is a good base, however there are normally opportunities to shoot flexibly, which we did on numerous occasions at the Christ College campus.
The final video is split into the following sections:
Creativity & collaboration – In this section we focus on the drama class and music as this allows the students to be creative in an educational space with collaboration from the teacher.
Academic clubs & societies – Debating was highlighted as the team was going to Cambridge to compete in a competition, alongside art which is visually pleasing and shows expression and talent.
Digital skills – Here, we emphasised the modern and up-to-date skills that Christ College offers to students.
Interactive teaching & learning – The science class featured in this section as it is a very hands-on subject with interactive elements and was great to shoot.
Bespoke support & UCAS and futures guidance – showcasing a one-to-one with a student preparing to apply for university to show the support from the teachers and the school to ensure the students reach their potential.
Preparation for life beyond Christ College – in this last section, the client wanted a shot of the plaques of honours the school has for students who attend university. This showcases the success of previous students and the institution’s proud record of student success.
We finish with a visually fascinating shot of the flames as requested, which eases us into the title with call-to-action information.
We underwent a collaborative post-production process, involving many drafts and tweaks to ensure the final video was paramount.
The video was extremely well-received by the client and was shown at the open day and used for relevant social media at the time of release.