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Creative, Marketing

Dudley’s Aluminium

The challenge:

Dudley’s Aluminium is a leading Welsh aluminium fabricator and installer of curtain walling, windows, doors and screens based in Cardiff.

To showcase the many successful and prestigious projects Dudley’s Aluminium has carried out throughout the UK and Channel Islands, as well as highlight their complete design, manufacture and installation service, the fabricator sought Effective’s help to create and launch a new and improved website for the company.

The campaign:

After initial meetings in the summer to outline the content required and agree deadlines, we worked closely with Dudley’s from October 2020 to draft and review copy for the new website.

Using our experience of creating high quality, optimised web content, we were able to draft detailed copy about the company, their comprehensive service offering and projects across the commercial, education, healthcare, regeneration, research and development, residential, and retail sectors.

We arranged for a photographer to visit the Dudley’s team on site to take engaging photos of the senior management team, the facilities and team in action for the website, as well as filing a bank of images for future PR and social media use.

Working with Karolo who built the new site, we learned how to edit pages using the new Elementor tool on WordPress to prepare us for future management of the website once it had launched.

The outcome:

The website went live on 16 December 2021 and has received hundreds of visitors since it launched, with users taking a particular interest in the project pages on the site. Corresponding social media posts on Twitter and LinkedIn marking the launch of the new website had a combined reach of 1467, 33 likes, 2 shares, 1 comment and 200 link clicks.