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Public Relations

Genesis Biosciences

The challenge:

Genesis Biosciences is a biosciences company that has been pioneering the innovation of effective natural eco-benign cleaning products all over the world.

Effective was tasked with raising the profile of the company within key markets such as the facilities management and professional cleaning sectors and also increasing awareness of the benefits of Genesis’ microbial (Evogen) and antimicrobial (Biosan) products in comparison with market alternatives.

The campaign:

Effective thoroughly researched the work that Genesis do and the markets they are in. It is a complex industry so Effective’s knowledge and understanding was essential for a successful campaign.

Trade media and awards were key in achieving Genesis’ objectives.

To raise the profile of the company within key industries and to raise awareness around the benefits of their products, an integrated campaign was launched through PR and social media activity.

  • A number of releases were written covering; environmentally friendly credentials, launch of pet odour range, antibiotics resistance focus, the benefits of probiotics as well as case studies
  • Releases were aimed at Welsh/UK business media as well as key trade titles
  • Genesis were entered into relevant regional and trade awards helping to raise the profile of the company for their technology
  • Social media supported press release activity; sharing releases and news

The outcome:

Effective secured 56 pieces of online and print coverage for Genesis throughout 2019 including key titles Facilities Management Journal, Cleaning Matters and Wales Online, reaching a combined 9.5million people.


pieces of online and print coverage