Peter’s Food is one of the leading food manufacturers in Wales and its pies have been a favourite at mealtime for many years.
Peter’s wanted to raise its profile with younger consumers and reinforce its company’s proud Welsh roots, while portraying them as a fun, energetic and successful business.
We named the campaign “Luv Wales, Luv Peter’s’ and created a consumer-focused integrated campaign with the aim of reignited consumers’ love of Peter’s products and the brand. We created the following:
We were able to secure 89 pieces of online and print coverage for Peter’s Pies, which included coverage in Tesco’s in store magazine, resulting in an OTS of more than 5 million, as well as key Welsh media such as the Western Mail.
As a result of this, Peter’s Pies achieved a six percent rise in sales in 2013-2014 compared to the previous year as well as a 62.4% increase in Facebook ‘Likes’ and 77.3% increase in Twitter followers.