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Public Relations

Quantum – A pensions company you can trust

The challenge:

Quantum Advisory is an independent financial services consultancy that provides solution-based pension and employee benefit services to employers, scheme trustees and members of corporate pension arrangements.

Effective was charged with raising awareness of Quantum across South Wales and the South West, primarily to a business audience but also to the general public who may know little about the pension industry.

The campaign:

Following high profile scandals to hit the pensions industry over the years, including Carillion and Tata Steel, Quantum is determined to offer a quality pension advice service, that is trusted and respected. Effective is helping Quantum stand out from the crowds and appeal to a wider audience as well as simplifying a somewhat confusing industry.

This ongoing campaign includes regular industry opinion articles which Effective ghost writes, reaction pieces to pension-related stories in the news, business announcements, updates on charity work and pre and post promotion for Quantum’s regular business seminars/webinars.

Effective also compiles and distributes a regular e-newsletter on behalf of the company and creates content for Quantum’s social media pages on a monthly basis.

The outcome:

The Quantum campaign regularly hits key regional press and trade including Pensions Age, Actuarial Post, Engaged Investor, Pensions Insight and Pensions Funds Online, and we have secured several exclusive articles with FT Adviser and commentary for the Express and Mail online. Effective has also been instrumental in setting up responsive broadcast interviews on South Wales regional TV, radio and the BBC News website.

146

pieces of broadcast, online and print coverage

8 million

reach